Insights
Perspectives for Modern Practices
Practical thinking on security, operations, and AI for professional firms — from the Rival Practice team.

AEOJuly 22, 2026
How AI Answer Engines Rank Law and Tax Firms in 2026
AI answer engines rank law and tax firms by combining entity clarity, structured data, cited authority, and topical depth — the four levers that decide whether your firm gets named in an AI answer.
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AEOInfrastructureJuly 10, 2026
The AEO Schema Stack for Law and Tax Firms
The AEO schema stack is a layered set of JSON-LD types — Organization, LegalService or AccountingService, Attorney, FAQPage, and Review — that make a professional firm machine-readable and citeable by every major AI answer engine.
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